Bear’N’Stein – Crowdfunding Advertising Campaign
Client
Bear’N’Stein Brauerei – Zurich, Switzerland
(a craft beer brewery)
Services
Content Strategy, Storytelling, Design
Project
Bear’N’Stein Brauerei needed promotional materials—a bilingual flyer and poster—to support their crowdfunding campaign for a new Zurich brewpub. These tools had to tell the brand’s unique story, engage supporters, and highlight their handmade craft beer approach.
I developed concepts and designs for a two-sided bilingual flyer and a matching poster. Both communicated the brewery’s vision with clear, compelling content and visuals aligned with the brand’s aesthetics. The content strategy emphasized the brewpub’s uniqueness, handcrafted quality, and local community focus.
The flyer and poster boosted awareness and engagement, helping Bear’N’Stein reach their crowdfunding goal and successfully open their brewpub. The campaign increased local recognition and social media visibility, connecting beer lovers with the brand and brewing process.
