Bear’N’Stein – Concept and Design of Craft Beer Labels & Mats

 

Client:

Bear’N’Stein Brauerei – Zurich, Switzerland
(a craft beer brewery)

 

Project & Services:

Concept, illustrations, and design of a set of eleven beer labels and mats for a ‘Bear’N’Stein’ craft beer brewery. I was tasked to create labels that bring focus to a hand-made quality and authenticity of products, which were named after famous songs. Typographic and pictorial elements were stressed by a negative space and aimed to trigger curiosity and thinking by exploring a correlation between an image, color, text, and tastes.

 

Credits:

All photographs were taken and conceptualized by me.