BIERlab – Window Signage

Design window signage graphics that increase visibility from a distance and clearly inform passersby that both a pub and microbrewery are inside. The signage needed to stand out despite the dark interior and convey key messages effectively.

I created a high-contrast white design to maximize visibility against the dark background. The signage uses a storytelling approach with five inscriptions—one per window—that work individually and together to form the sentence: “Locally produced – craft beer – freshly served – in our cosy pub – and microbrewery.”

The signage successfully attracted attention and communicated the unique offering, drawing more visitors to BIERlab. It enhanced brand presence on-site and improved customer awareness of the combined pub and brewery experience.