BIERlab – Window Signage
Client:
BIERlab – Zurich, Switzerland
(a brewery & pub)
Project & Services:
In this project, I was commissioned to create window signage graphics with two visual communication challenges: to increase visibility, grabbing passersby’s attention (also from far), and to inform them that both the pub and brewery are inside.
We used white color to deliver the highest contrast and the greatest visibility, as the BIERlab’s interior is dark. The focus was on a storytelling approach, represented through five inscriptions, one on each window, that could be read separately and as a sentence: “Locally produced – craft beer – freshly served – in our cosy pub – and microbrewery”.
Credits:
All photographs were taken by me.
