BIERlab – Scaffolding Banner Campaign

With the BIERlab building fully covered by scaffolding, the brand risked losing visibility and connection with passersby. The challenge was to creatively present the entire pub, brewery, and team on a scaffold banner to maintain presence and attract attention during construction.

I illustrated a vibrant, detailed banner showcasing the whole BIERlab experience: the pub, brewery, and passionate team, bringing the spirit of the brand outside to engage and invite passersby despite the scaffold obstruction.

The banner kept BIERlab visible and top-of-mind during renovations, attracting curiosity and maintaining community engagement both onsite and online. It turned a construction obstacle into a creative branding opportunity with broad exposure.