Advanced Engineering Materials – Editorial Design
Client
Wiley-VCH, Publisher (08/2017) & ABB Corporate Research – Baden, Switzerland
Services
Content Strategy, Concept Development, Illustration, Technical Storytelling
Project
Effectively communicate the breakthrough impact of the world’s first 3D printed permanent magnet on the future of electric motors and wind turbine generators. The visualization needed to make complex scientific innovation accessible and inspiring for diverse audiences.
I created a clear, engaging visual that highlights how 3D printed magnets enable custom shapes, unlocking new efficiencies in wind power turbines and electric motors. The design simplified technical content while emphasizing the innovation’s transformative potential.
The visualization enhanced understanding and awareness of ABB’s pioneering research, supporting communication efforts and helping position the company as a leader in sustainable energy technology.
