ABB Future Lab – Smart Factory
Client
ABB Future Lab – Baden, Switzerland
Services
Concept Development, Visual Storytelling, Illustration, Technical Concept Visualization, Multi-Format Adaptation (Presentations & Posters)
Project
The goal was to visually communicate the concept of a smart factory, showcasing the integration of customer-driven design, additive manufacturing, and robotics, in a way that was clear, engaging, and adaptable for multiple communication formats such as presentations and posters.
We created a detailed, conceptual illustration that captures the flow of customized production: from a customer’s design input, through automated additive manufacturing and robotic processes, to the delivery of the final product. The visual narrative highlighted innovation, efficiency, and the human-centric benefits of smart factories.
The illustration effectively conveyed complex manufacturing concepts in an accessible and visually appealing format. It was successfully used in presentations and posters to engage audiences, foster understanding, and support messaging in both technical and public-facing contexts.
